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Like the coconut trees that dot the tropical landscape of the Philippines, the Celebes stands
tall and proud today. Its corporate odyssey began without much fanfare in 1981 when it
manufactured wood products from timber sourced from its forest concession in Butuan City,
Philippines located in the island of Mindanao. Yet from this modest start emerged one of
the country’s largest export-oriented enterprises, right at the onset of the New Millennium.
Mindanao Island, then and now, remains a land of dazzling cultural splendor and agricultural
promises. The island's abundant natural wealth provides the strong impetus to the company's
Management Team to continually expand its entrepreneurial endeavors. The rich harvest
from its surrounding water soon led the company to diversify into deep-sea tuna fishing.
Spurred by its success in tuna fishing, Celebes focused its vision and energy on becoming
a truly diversified quality supplier to the local and global market.
CORPORATE COMMITMENTS
Among its first area of concern is adequate capitalization to help stimulate & propel business
growth. Celebes opened its financing company in 1989 and continues to service businesses
in areas where Celebes operates.
In support of its Corporate Mission to be the No. 1 producer and exporter of world-class
food products in the Philippines, Celebes aims to meet and satisfy international food safety
requirements. Year after year, it strategically invests in machinery and equipment to meet
related customer demands and delivery deadlines. The company also engages in continuous
manpower training to ensure optimum returns in all aspects of the company’s operations.
Celebes has adopted for its Corporate Strategy a practical checklist of “must-do’s” to ensure
and maintain its superior and efficient operations:
- Strategic acquisition of appropriate equipment and machinery.
- Adoption of effective operational methods and systems
- Continuous procurement of cost-efficient and quality-upgraded raw materials.
- Continuous creation of an elite, well-motivated and value-driven workforce through a
well-maintained and enhanced training program.
Celebes was established in 1981 with its main office in Cebu City, Philippines. Then, it went
into other businesses where it exports to 39 countries worldwide producing following products:
- Desiccated Coconut
- Banana Chips
- Coconut Oil (RBD, Crude, and Virgin Coconut Oil)
- Coconut Fiber and Coconut Peat
- Coconut Shell Charcoal and Coconut Charcoal Briquette
- Canned Tuna
- Dried Tropical Fruits
- Wooden Disposable Chopsticks, Tongue Depressors, Coffee Stirrers, Paint Paddles,
Paint Brush Handles, Biopsy Scrapers, Ice-Cream Sticks, Brush Handles, and others
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